One way of classifying your audience for a magazine is through demographic profiling. The basics of demographic profiling come under; age, gender, region, marital status and social status. These shape a rough idea of a person that would be most interested in buying the magazine. When referring to social status, there are 6 classifications.
A - Upper Middle Class - Higher managerial or professional
B - Middle Class - Intermediate managerial or professional
C1 - Lower Middle Class - Supervisory and junior managerial or professional
C2 - Skilled Working Class - Skilled manual workers
D - Working Class - Semi and unskilled manual workers
E - Lowest Level - State pensioners or widows, casual or lowest grade workers
For my magazine, Kench, the demographic profile looks like this.
Age - 18 - 25
Gender - Male
Region - National
Marital Status - Single
Social Status - C2, C1 and B
This basic demographic profile creates a young man, who is probably single with a good job and therefore has money to spend.
In the 1960's a set of pyschographic profiles were introduced which included:
- Mainstreamers
- Succeeders
- Aspirers
- Reformers
- Individuals
From these profiles I believe mainstreamers are my most likely target audience and that is therefore whom I will be targeting. 40% of people in the UK are classified as mainstreamers and they are said to be the 'norm'. A mainstreamer aged 18-25 may enjoy nightlife, alcohol and have a hobby such as football.
Products and brands featured in my moodboard would be realistic advertisers for my magazine also.
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